一台原本定价3000元的中端手机，若存储成本从300元涨到540元，仅这一项就吞噬了240元的毛利空间。若终端不涨价，整机毛利可能直接归零甚至亏损。面对如此剧烈的成本冲击，手机厂商不得不做出艰难抉择。
以台积电为例，台积电高性能计算业务主要为英伟达和大规模云服务提供商制造AI芯片，现在约占台积电收入的58%，远超智能手机处理器业务的29%。在这种情况下，苹果不得不与AI巨头共同争夺台积电的产能，并接受越来越高昂的价格。另外，在内存供应上，我们还看到，苹果被迫调整了供货谈判周期。郭明錤表示，目前苹果内存供货已从传统的半年期谈判，改为按季度协商。
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