While more frequent ad breaks are not likely to surprise many viewers based in the U.S., it’s a significant departure from how commercials have traditionally featured in soccer elsewhere. Soccer games are played in two 45-minute halves. Halftime breaks have long been considered fair game for advertisers, but the changes at this year’s World Cup will effectively split the games up into quarters, as FIFA’s hydration breaks are scheduled for the 22nd-minute mark regardless of weather.
诸多争议讨论也提出了值得深思的问题：“女性爽片”的流行，究竟是借助商业机制为女性争取更大的表达空间和被看见的可能？还是在不知不觉中被资本逻辑褫夺表达主体，从而沦为一种被精心包装的消费选择？。业内人士推荐新收录的资料作为进阶阅读
。PDF资料是该领域的重要参考
Фото: Nikolay Gyngazov / Global Look Press，这一点在新收录的资料中也有详细论述
Фото: U.S. Navy / Handout / Reuters